tenara
Brand Portal
Padel House
Brand Book · Volume 01
For the Padel House team & approved partners.
For the Padel House team & approved partners.
A tenara projectEst. 2026
How the Padel House name, mark, colour, type and voice fit together, and how they show up on a feed, a court wall and the back of a shirt.
The club opened with a mark that shouted padel: a literal racket, a ball, a hard geometric wordmark in black and optic yellow. It held the place while the courts were poured. It never looked like the room we opened.
The two objects that are the idea: the padel racket and the ball. Nothing about the concept was broken, so nothing about the concept changed. They just work harder now. The racket became the O in HOUSE, the ball became the full stop. One mark, doing the job the old one needed three separate pieces for.
Padel House is a blue-court club. The palette, the photography grade, the merch and the pattern all start from that blue, so the logo had to start there too. Everything after this page is downstream of the court.
Padel House is a members’ club built around padel and the people who can’t stop playing it. Warm, unpretentious, a little competitive. A clubhouse, not a franchise.
The line
“Home of Padel.”
Primary tagline. It sits under the logo, closes an email, caps a poster. Say it plainly. No explainer, no exclamation mark. Supporting lines below rotate by context.
A place to play good padel with good people. Courts you’d cross town for, a bar you’d stay at, a members’ list that actually turns up. We sell membership and court time; what people keep coming back for is the room.
The flagship club is in Colombo, Sri Lanka. Two coast clubs follow the surf south: Weligama and Ahangama (see Locations). Pricing, membership and everything on a receipt is in Sri Lankan rupees (LKR).
Confident and warm. We know the sport cold but we don’t gatekeep it. We’d rather say “grab a court” than “elevate your padel journey.”
A stacked serif wordmark. The O in HOUSE is a padel racket, drawn from the same weight as the letters; the full stop is the ball. Read it as a sentence that has just finished: Padel House.
Primary · Court Blue on Warm Ivory
Inverted · Warm Ivory on Court Blue
Racket icon · app, avatar, favicon
Racket icon · inverted
Racket icon · on Baseline Ink
| Context | Use |
|---|---|
| Website header, print, signage, headed material | Full stacked wordmark |
| Social avatar, app icon, favicon, stamp on photography | Racket icon only |
| Merch chest print, embroidery, ball cans | Racket icon, or wordmark on one line where width allows |
| Co-branding / partner lockups | Full wordmark with a 1px divider at clearspace distance |
The dots inside the racket head are holes, not ink; they take the colour of whatever sits behind the mark. That is why the logo is only ever placed on solid Court Blue or solid Warm Ivory. Drop it on a photo or a third colour and the racket face fills with noise.
Give the mark room and leave it alone. The rules here are short because the asset kit is already locked: do not stretch, recolour, rotate, outline or rearrange the logo elements.
Clearspace on all sides equals the diameter of the ball in the wordmark. Nothing (type, image edge, fold, another logo) enters this zone.
Two colours do almost all the work: Court Blue and Warm Ivory. Ink carries text, a ball-green accent carries energy, and each location club adds one earthy colour of its own.
* Pantone values are the closest coated match. Always confirm against a physical book on press.
Across any layout, aim for roughly 70% one brand colour (blue or ivory), 25% the other, and 5% accent: ink for text, ball-green for a single moment of energy. If a design has two accent colours fighting, remove one.
| Foreground | Background | Ratio | Verdict |
|---|---|---|---|
| Baseline Ink | Warm Ivory | 13.1 : 1 | AAA · default body text |
| Court Blue | Warm Ivory | 4.7 : 1 | AA · headings & links ≥ 16px |
| Warm Ivory | Court Blue | 4.7 : 1 | AA · inverted text ≥ 16px |
| Court Blue | Ball | 4.9 : 1 | AA · large text / graphic labels |
| Ball | Warm Ivory | 1.2 : 1 | Fails · never type on type |
Ball-green is a shape colour, not a text colour. It carries score strips, underlines, dot patterns and the odd fill, nothing you have to read at length.
A characterful serif for anything anyone reads as a headline, a plain grotesque for everything functional, and a monospace for numbers, labels and specs. That third voice is what keeps the brand from feeling like a wedding invitation.
Display serif. Headlines, pull quotes, chapter numbers, the odd italic aside. Weights 400–600, optical sizing on. Tracking −2 to −3%.
Text & UI. Body copy, navigation, buttons, captions, forms. Weights 400 / 500 / 600 / 700. Never set headlines in it.
Utility. Scores, dates, prices, court numbers, eyebrows, coordinates, legal. Uppercase with +0.18em tracking for labels.
| Token | Size / line | Face | Role |
|---|---|---|---|
| display | clamp 42–74 / 1.05 | Fraunces 500 | Page & chapter openers |
| h2 | 33 / 1.08 | Fraunces 500 | Section headings |
| h3 | 21 / 1.2 | Fraunces 500 | Sub-headings |
| lede | 21 / 1.4 | Fraunces 400 italic | Stand-first, quotes |
| body | 17 / 1.65 | Hanken 400 | Running text |
| small | 14 / 1.5 | Hanken 400 | Captions, footnotes |
| label | 12 / 1.3 · +0.18em | Space Mono 700 | Eyebrows, data |
The racket string-bed gives the brand a ready-made texture: an even grid of dots. It scales from a favicon to a court wall and always reads as “Padel House” without the words.
Ivory dots on Court Blue · default
Court Blue dots on Warm Ivory · quiet
Sparse · large format, signage, tote base
Any icon set beyond the racket mark is drawn on a 2px stroke, round caps, round joins, 24px grid, in Court Blue or Ivory only. Keep them simple enough to embroider. No duotone, no fills except where a shape needs to close (the ball).
Write like a good club host: warm, quick, a bit funny, never stiff. We know the sport inside out and we never make you feel late to it.
Plain words, short sentences, a bit of wit. We’re inviting someone in, not closing them.
Insider warmth without the velvet rope. If a beginner reads it and feels welcome, it’s right.
Everything ladders back to being on court. Cut anything that sounds like a spa brochure.
“Grab a court.” · “Bring a fourth.” · “New to padel? Perfect.” · “First to seven, loser buys.” · “See you Tuesday.”
“Elevate your padel journey.” · “Wellness ecosystem.” · “Curated racquet experiences.” · “Synergy.” · “Unlock your potential.”
Off-brand: “We regret to inform members that this evening’s session has been cancelled due to unforeseen circumstances.”
On-brand: “Tonight’s ladder is off. A court’s out of action and we’d rather not cram it. Same time Thursday, spots already open. Sorry for the swerve.”
Photography is warm, bright and candid: the club as it actually looks at 7pm, not a stock-library gym. Colour grade leans to ivory highlights and honest blues.
Play mid-rally, doubles at the net, the bar between games, hands on grips, the ball mid-bounce, courts lit at dusk, members laughing off a bad point.
Isolated hero on a black seamless, clenched-jaw “intensity”, flare-heavy sunset silhouettes, empty pristine courts with nobody in them, anything obviously posed.
Only the racket icon goes on a photo, in Ivory, bottom-left or bottom-right, at clearspace from the edge, over an area calm enough to hold it. Never the full wordmark; it needs a solid field.
Kit people would wear off court. Two colours, one mark, good blanks. If it needs a third colour or a gradient to work, it’s not a Padel House product.
Each club gets an endorsed mark: the master wordmark, unchanged, with the place name set beneath it and the field colour swapped for one drawn from that location. The group brand stays Court Blue.
South-coast surf town, laterite earth, sunset light. Warm clay ground; use for the Weligama club’s signage, socials and kit.
Primary · Ivory on Weligama Clay
Inverted · Weligama Clay on Warm Ivory
Jungle-backed, humid green, slower. Deep forest ground; use for the Ahangama club’s signage, socials and kit.
Primary · Ivory on Ahangama Green
Inverted · Ahangama Green on Warm Ivory
How the identity lands on the actual building. The mark goes big on the roofline, the sport turns into a hand-drawn skin for the facade, and everything inside is signed in the same two colours.
The curved roof and the gable are the one place the wordmark is allowed to go oversized. Court Blue on the white roof, centred, sitting on the curve. No pattern, no photo, nothing else in that field — it reads from the car park.
The upper cladding wears a hand-drawn line pattern built from the sport’s kit — rackets, balls, bags, shoes, bottles, caps, trophies, players mid-swing. One grey line weight on the white cladding, tone-on-tone, no fills, no colour. It’s the brand’s large-format texture, the architectural sibling of the dot grid in Pattern & icon. It never runs over glazing and never carries type.
The racket icon on a solid Court Blue disc points to courts, changing rooms and the bar. Ivory icon, blue disc, nothing written on the disc itself — the label sits beside it in Space Mono.
The café (Crust & Crumble) and the Pro Shop are set in the house serif, Court Blue, sentence case, at a fraction of the roofline lockup’s size. They’re signs within the house, not competing houses — same logic as the location marks in Locations.
White standing-seam roof, red brick, black steel, warm timber, glass. The identity brings the blue and the ivory; the building brings the warmth. Court Blue stays the only saturated colour in the whole space.
What ships in the kit and where each file belongs. Master artwork is vector (PDF/SVG); PNG exports are for quick placement only.
PadelHouse_[Logo|Icon]_[Primary|Inverted|Transparent]_[v1].[pdf|png|svg]
Do not stretch, recolour, rotate, outline or rearrange the logo elements. Place the mark only on solid Court Blue or Warm Ivory. Two brand colours do the work; the accent is a shape, not a sentence.
Brand questions and asset requests: brand@padelhouse.club. This book is a working draft; flag anything missing and it goes in v1.1.
The Padel House identity and this brand book were designed and built by tenara. Naming, logo, palette, type system, voice, social and merchandise: studio work, end to end.
Social
Instagram is the shop window. The profile stays disciplined (icon avatar, blue-and-ivory grid, a bio that sounds like a person), and posts run on a small kit of repeatable templates.
NIGHT
HERE?
loser buys.
Profile checklist
Post templates
Five layouts cover almost everything. Pick one, drop in the copy, post.
NIGHT
Padel.”
6 – 4 · 7 – 5
Stories & Reels covers
ladder
court.